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Part 1 - Foundations of Digital Advertising & Measurement

Why This Primer?
Introduction
Chapter 2: Core Concepts
Chapter 3: Measurement Fundamentals
Chapter 4: User Identification

Part 2 - Programmatic Advertising & Data Activation

Chapter 5: Introduction to Programmatic Advertising
Chapter 6: Data in AdTech

Part 3 - Modern Challenges & Future Trends

Chapter 7: Privacy and Regulation
Chapter 8: Programming in AdTech
AI & Machine Learning in AdTech

Appendices

Conclusion: The AdTech Evolution Continues
Glossary
Appendix: Resources, Tools & Further Reading
Daily AdTech News
References

Index

© Copyright 2025 CC BY-NC 4.0.

© Copyright 2025 CC BY-NC 4.0.
Licensed under CC BY-NC 4.0.
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