Programming in AdTech

Programming in AdTech#

This section will cover the aspects of programming in AdTech. While AdTech is a broad term and the complexity across different players is vast, this section will focus on key concepts illustrated with code examples using python.

Tutorial Outline#

Foundation Setup (Basic Ad Server)#

  • Create a simple ad server

  • Implement basic ad targeting

  • Add impression tracking

  • Learn about ad formats and sizes

Header Bidding Basics#

  • Understand client-side header bidding

  • Implement a basic prebid.js integration

  • Create bid adapters

  • Handle timeouts and responses

Real-Time Bidding (RTB)#

  • Build OpenRTB bid requests

  • Create bid responses

  • Implement auction logic

  • Handle bid pricing and currencies

Ad Campaign Management#

  • Campaign CRUD operations

  • Budget management

  • Frequency capping

  • Targeting rules

Analytics and Reporting#

  • Implement tracking pixels

  • Create basic reporting dashboard

  • Track key metrics (impressions, clicks, conversions)

  • Data visualization

Advanced Topics#

  • User segmentation A/B testing

  • Fraud detection

  • Viewability measurement