Why This Primer?

This primer brings together notes, code examples, and learning materials collected while exploring AdTech and AdTech programming through meetups, YouTube content, and other study resources. The goal is to share these consolidated learnings with the community to support others who want to understand and build in AdTech and use as a starting point with information that is usually scattered across the internet.

Support This Project

If this primer was useful to you, please consider donating to the Red Cross.

AI Usage in this primer

The code examples in this primer were generated using AI for boiler plate code and tweaked extensively to fit the needs of the primer. All the code is for demonstration purposes only and will be updated as time permits to make sure its still relevant.

About

I am a data professional with extensive experience in AdTech, data engineering, and leading data teams for global brands. LinkedIn.

License

This primer is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

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This primer is a work in progress and represents the author’s view. The industry evolves rapidly, so some details may change over time.